Pixieland Amusement Park

2740 East Olivera Road


Pixieland Amusement Park has been providing fun and enchantment for generations of children in the Bay Area for over 40 years.The magic began in the late 1950's when toy store owner Norman Rosenburg built the original park next to his store at the eastern end of the Park and Shop lot. Naming it King Norman's Wonderland, the park began with a merry-go-round, a train, a ferris wheel and miniature cars, which required a driver's license issued by the park.The Wonderland enchanted children until 1965, when it was removed due to an expansion of the shopping center.

Bill Edwards, an employee of the original park, decided to keep the magic alive and purchased the rides when it closed. He moved them to Oakland for a brief period, but soon returned to WillowPassPark in 1970, where Pixie Playland, (it's original name), has been ever since. Bill maintained the magic until 1989, when he retired. The City of Concord purchased several rides and turned the operation of the park over to Sam Johnston in May 1990. The park was renovated in 1995.

In 2000, it was sold to Jeff Warrenburg who maintained the enchantment until 2004. Jeff developed several new and exciting events, with the most popular being the Annual Easter Egg Hunt.Cindy Brumley bought the park in 2004. With meticulous attention to detail and safety, Cindy has ensured that Pixieland will remain a Concord tradition for years to come.We hope you'll share in our tradition and make some memories that will last a lifetime


F. s.

Monday, Sep. 25, 2017

We hosted a birthday party for our 3 children. 7, 6 and 1 birthday, ALLLLLLLL the children in our party enjoyed themselves. The crowd control is amazing! The staff were exceptionally helpful and fabulous hosts! Every part of our experience was more than I thought when making our reservation. Our children and their guests rode every ride more than 3 times and they just kept going! Thank you Pixieland for being awesome with your hospitality! WINDY GROVE is the best area to host a party!

Amy F

Sunday, July 9, 2017

Great place for preschoolers! You do not pay to get in, you pay for tickets. I think it was $34 for 30 tickets. The train ride is 2 tickets per rider. The other rides were 1 ticket for each rider. Rides are really short, but we didn't wait in line for anything. It's a nice introduction to amusement park rides without a whole day commitment.

Dru Kelly

Sunday, July 30, 2017

We love coming here on slow days. If we're lucky, we ride the car ride, airplane ride and merry go round twice. The family bundle/ticket/package is worth getting.

Jason Simone

Sunday, Oct. 1, 2017

Pretty great for toddlers. Free parking, free admission. Rides are usually 1 ticket and seem deceptively cheap, but the ticket cost is about $2.

Jacqueline Harris

Monday, Nov. 13, 2017

Pixieland is a great place to take the kids and walk around for some much needed exercise.